Tourist marketing in hotel companies in the municipality of Manaure
Keywords:
Tourism marketing, strategy, tourism, small and medinas hotel companiesAbstract
Tourism is an activity aimed at offering services generating in man a balance of his physical and emotional state, traveling through natural, cultural, heritage, urban, community spaces among others; to satisfy your need, curiosity or desire by making you come into contact with people, cultures, landscapes, nature, becoming a potential that captures the attention, tastes and preferences of national or international clients, providing benefits to the host society with your stay; then, tourism marketing is the mark of distinction of the tourism potential, to attract customers and satisfy their taste for a specific destination, emerging research to analyze tourism marketing in small and medium-sized hotel companies in the municipality of Manaure. Methodologically, it is a quantitative, descriptive, non-experimental, transactional design and field study; population 200 tourists staying in high season in small and medium hotels, collecting the information with a questionnaire, where the data was analyzed with descriptive statistics. The results indicated thatmarketing refers to a series of activities to satisfy the needs demanded by the client, generating in him an image of his wishes, to strengthen tourist products; coupled with promoting local destinations and attractions, creating economic value with affordable prices in the host city, contributing to local development and the quality of life of the people who live there.
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