Evaluación del desempeño organizacional a través del enfoque del ábaco de regnier: un análisis comparativo entre empresas del sector servicios

Authors

  • Piedad Mary Martelo Gómez Universidad de Cartagena
  • Raúl José Martelo Gómez Universidad de Cartagena
  • David Antonio Franco Borré Universidad de Cartagena

Keywords:

organizational performance, consulting services, tourism services, service quality, innovation, customer satisfaction, business competitiveness, sectoral challenges.

Abstract

This study examines organizational performance in service sectors by evaluating specific companies in key areas such as financial performance, operational efficiency, and innovation. The methodology that this study adopts was a mixed perspective, mixing qualitative and quantitative methods. The results show that, while some companies excel in areas such as innovation and service quality, others face significant challenges, particularly in financial performance and customer satisfaction. These findings highlight the importance of addressing areas of poor performance to improve business competitiveness. In this sense, the study offers a guide for strategic decision-making, identifying specific sector challenges and providing a basis for future research in the context of services. Likewise, the relevance of aspects such as service quality and innovation in business competitiveness is highlighted and contributes to business knowledge in this area.

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Published

2024-04-25

How to Cite

Evaluación del desempeño organizacional a través del enfoque del ábaco de regnier: un análisis comparativo entre empresas del sector servicios. (2024). Aglala, 15(1), 180-192. https://revistas.uninunez.edu.co/aglala/article/view/2443