Norte de Santander tourism prospective 030 as a sustainable strategic base towards economic competitiveness
Keywords:
Tourism, foresight, competitiveness, sustainabilityAbstract
The purpose of this research was to analyse the tourism outlook for Norte de Santander 2030 as a sustainable strategic basis for the economic competitiveness of the department of Norte de Santander. To this end, a qualitative, descriptive approach was used, supported by documentary review and the application of in-depth interviews with key informants from the region's tourism institutions. The results obtained reflect that although the regional tourism competitiveness index does not reach values close to the national average in relation to variables such as investment in tourism, there are cultural attractions declared as heritage, which can be potentialized with a view to contributing to the region's economy, based on initiatives that allow the consolidation of tourism as a sustainable productive venture.
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