Literature review about trends in the video game market related to interactions on social networks and the formation of brand communities
Keywords:
Video games, Trends, Market, Social Networks, CommunitiesAbstract
The aim of this study is to analyze the academic literature related to trends in the video game market about interactions on social networks and the formation of brand communities. Some emerging discussion topics are identified in the field of video games such as electronic sports, online video games and competitive Battle Royale type games. These trends have led to significant changes in user preferences and have driven significant market growth; which has brought significant impacts on the consumer culture of contemporary society. It is concluded that, as a consequence of these innovations in the video game market, communities have been consolidated around brands, products and specific interests. To that extent, social network theory constitutes a relevant analytical approach to address the accumulation of social capital formed in video game communities and the value attributable to these virtual connections.
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