Internal marketing as a strategy for the development of human talent: an internal customer perspective
DOI:
https://doi.org/10.22519/22157360.1031Keywords:
Internal marketing, human talent management, productivity, strategiesAbstract
This paper is of a reflexive nature bases on previous studies on the importance of applying internal marketing in the management of human resources in organizations, especially the ones that have a significant number of employees, who consider that satisfaction is vital for the projection and growth of the company. Also, this paper reviews organizational experiences that internal marketing has catapulted integration and productivity.
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