Vol. 8 No. 1 (2017): Revista Aglala
Papers

Internal marketing as a strategy for the development of human talent: an internal customer perspective

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  • Diego Cardona Arbelaez,
  • Zilath Romero González
Diego Cardona Arbelaez
Universidad Libre
Zilath Romero González
Universidad Libre
DOI: https://doi.org/10.22519/22157360.1031

Published 2017-12-19

Keywords

  • Internal marketing,
  • human talent management,
  • productivity,
  • strategies

How to Cite

Cardona Arbelaez, D., & Romero González, Z. (2017). Internal marketing as a strategy for the development of human talent: an internal customer perspective. Aglala, 8(1), 183–192. https://doi.org/10.22519/22157360.1031
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Abstract

This paper is of a reflexive nature bases on previous studies on the importance of applying internal marketing in the management of human resources in organizations, especially the ones that have a significant number of employees, who consider that satisfaction is vital for the projection and growth of the company. Also, this paper reviews organizational experiences that internal marketing has catapulted integration and productivity.

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