The entrepreneur and the financial performance of micro and small companies

Resumo

The objective of this study was focused on identifying the relationship between the personality traits of the entrepreneur and the financial performance of micro and small family businesses in the province of Carchi-Ecuador, this due to the lack of economic sustainability - financial that occurs in this type of companies, for which a quantitative, cross-sectional approach and correlational-explanatory scope was applied;To validate the proposed model, hierarchical regression analysis was used using SPSS software, the results allowed us to determine which personality traits of the entrepreneur are positively or negatively related to financial performance in micro and small companies, it was possible to identify that the trait of Entrepreneur personality that has the highest negative and significant correlation with financial performance is extraversion, on the contrary, the entrepreneur with kindness traits presents a positive and significant correlation, the other traits analyzed do not present significant results;As a main conclusion, it can be highlighted that the results will contribute to the selection processes, allowing the identification of criteria based on personality traits to recruit the ideal person who contributes to the financial performance of this type of company.