Marketing strategies for the reactivation of postcovid 19 tourism in Barranquilla, Colombia
Palavras-chave:
tourism, marketing strategies, post-pandemic, postcovid-19, reactivation, economyResumo
The objective of this paper was to analyze the making strategies that can be applied for the economic reactivation in the post-pandemic tourism sector of Barranquilla. A description of the categories of the tourism which are developed in Barranquilla and the current situation of each of them was conducted, in order to identify the strategies that can reactive the tourism in this city. The description and analysis of the categories of tourism allowed to understand which are the ones that are developed in Barranquilla and which ones are best suited to the post-pandemic tourism context. As a result, it allows businessmen to understand that this new context implies a new kind of travelers and tourists, so being aware of the types of tourism and trends for their development will allow an effective economic reactivation.
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