Packaging advice needs of MSMES in Pamplona, Norte de Santander
Keywords:
packaging, MSMES, consultant, marketing, industrial designAbstract
The general objective of this paper is to determine the packaging advice needs of MSMEs in the city of Pamplona in the department of Norte de Santander in Colombia. This is because a large part of the companies do not have a presence on the web or are recently orienting their strategies towards it, so it was decided to study the local context and aspects were detected that allowed us to identify some needs of companies in the MSME sector. A data collection was carried out on 92 companies in the city, which after an observation process showed that packaging and containers are a topic of great relevance for these marketing processes and that it is worth analyzing which ones meet the specific needs. of the sector in this area. At the same time, it made it possible to identify the needs in packaging issues that they required in order to have data that facilitates professional advice processes and that favors the immersion of industrial design in business management in favor of the competitive advantage of companies. regional level. It is concluded that the information can be very useful for the development of strategies focused on giving added value to products through packaging.
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