Vol. 15 Núm. 1 (2024): REVISTA AGLALA
Artículos Cientificos

Estrategias de innovación orientadas a la supervivencia de las pymes en tiempos de crisis: una revisión sistemática de literatura

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  • Luis Eduardo Benavides Pupiales,
  • Sandra Lucía Goyes Eraso,
  • Víctor Hugo López Díaz
Luis Eduardo Benavides Pupiales
Universidad CESMAG
Sandra Lucía Goyes Eraso
Universidad CESMAG Pasto
Víctor Hugo López Díaz
Universidad Mariana

Publicado 2024-04-20

Palabras clave

  • Estrategias de innovación, PYMES, Crisis.

Cómo citar

Benavides Pupiales, L. E., Goyes Eraso, S. L., & López Díaz, V. H. (2024). Estrategias de innovación orientadas a la supervivencia de las pymes en tiempos de crisis: una revisión sistemática de literatura . Aglala, 15(1), 40–54. Recuperado a partir de https://revistas.uninunez.edu.co/index.php/aglala/article/view/2412
Aviso de derechos de autor/a

Resumen

Crisis actuales como la desatada por la pandemia del COVID 19 afecto a las empresas de todos los sectores, pero especialmente a las pequeñas y medianas. En estos escenarios las organizaciones deben proponer estrategias de innovación orientadas a la supervivencia que en muchas ocasiones han implicado cambios en sus modelos de negocio. Por esta razón se planteó la revisión de literatura orientada a identificar como las pymes lograron mantenerse en el mercado gracias a la innovación, así como las ayudas efectivas recibidas por parte de entidades públicas y privadas. El estudio fue de enfoque cualitativo, de tipo descriptivo. Se consultaron principalmente libros, informes, papers de conferencia y artículos de investigación. Se revisaron un total de 54 documentos, principalmente artículos resultados de investigación en las bases de SCOPUS y Google Schoolar publicados en el período 2018 a 2022. Entre los principales hallazgos se encuentran que las pymes se enfocaron principalmente hacia el uso de la tecnología para facilitar la comercialización de sus productos, la búsqueda de financiamiento y la apertura de nuevos mercados. En conclusión, aunque en la mayoría de países los gobiernos plantean medidas de apoyo en muy pocos casos las pymes pueden acceder efectivamente a estos fondos. Es de resaltar que los nuevos retos en la época pospandemia requieren una integración efectiva entre los sectores público y privado. El estudio permite determinar cómo las pymes han afrontado crisis recientes como la del COVID 19 cuya naturaleza es diferente en comparación con otras financieras o políticas a nivel mundial. Generalmente se tienen mayores datos de empresas grandes que de empresas de menor envergadura.

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