Estrategias de marketing para la reactivación del turismo post covid 19 en Barranquilla, Colombia
Publicado 2023-06-30
Versiones
- 2023-06-30 (2)
- 2023-06-30 (1)
Palabras clave
- turismo,
- estrategias de marketing,
- pospandemia,
- poscovid-19,
- reactivación
- economía ...Más
Cómo citar
Resumen
El objetivo de este trabajo fue analizar las estrategias de elaboración que se pueden aplicar para la reactivación económica en el sector turístico pospandemia de Barranquilla. Se realizó una descripción de las categorías del turismo que se desarrollan en Barranquilla y la situación actual de cada una de ellas, con el fin de identificar las estrategias que pueden reactivar el turismo en esta ciudad. La descripción y análisis de las categorías de turismo permitió comprender cuáles son las que se desarrollan en Barranquilla y cuáles se adaptan mejor al contexto turístico pospandemia. En consecuencia, permite a los empresarios comprender que este nuevo contexto implica un nuevo tipo de viajeros y turistas, por lo que conocer los tipos de turismo y las tendencias para su desarrollo permitirá una efectiva reactivación económica.
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